Revolut Offers Premium Perks to Gen Z Through Exclusive Bundle for Kids & Teens

Revolut, the global fintech super-app, is rolling out a new premium benefits initiative targeted at Gen Z users (13+) through its Revolut Kids & Teens platform, giving them access to a curated bundle of subscription services valued at over £400 per year — at no additional cost.

The programme is designed to support young people’s wellbeing, personal development, creativity and financial independence, reflecting an emerging trend among financial services firms to create tailored value-added offerings for younger customer segments. It marks another strategic push by Revolut to deepen engagement with younger users and embed financial education at an early age.

What the Gen Z Premium Perks Include

Revolut’s new “premium perks” bundle — available exclusively to **Revolut Kids & Teens account holders aged 13 and over in the UK — brings together a wide variety of digital subscriptions and services without extra charge.

The curated offering, which carries an estimated value of more than £400 annually, includes access to the following categories of services:

1. Learning & Personal Growth

• Headway & Nibble — platforms focused on bite-sized learning and self-improvement content that helps teens build skills and knowledge in a flexible format.

2. Wellbeing Tools

• SleepCycle Premium — a sleep-tracking app that helps users manage routines, reduce stress and improve focus — tools that are particularly relevant for students balancing school, social life and wellbeing.

3. Mobility & Independence

• Uber Teen — a mobility service with 40% introductory discount on first rides and ongoing discounts thereafter to allow young people to travel more safely and independently, with appropriate parental oversight.

4. Productivity & Creativity

• Chess Gold — access to premium features that support strategic thinking and problem-solving skills.
• Notion — productivity and organisation platform that helps with planning, studying and organising tasks.
• Picsart Plus — a creative suite for photo and video editing to nurture artistic expression and content creation.

This combination of tools is intended to go beyond finance — encouraging young users to develop life skills, creative talent, organisation habits and financial confidence while saving money on subscription services they may otherwise pay for separately.

Why Revolut Is Focusing on Gen Z

Revolut’s decision to offer premium perks to Gen Z comes as part of broader efforts by fintech platforms to cultivate early customer loyalty and financial literacy among younger demographics. By integrating lifestyle and learning services into a banking app geared toward teens, Revolut aims to:

• Encourage financial responsibility — giving young users tools that make managing money more engaging and meaningful.
• Build long-term engagement — early habits formed through a financial app can lead to deeper customer relationships over time.
• Support a holistic experience — by combining financial tools with wellbeing, learning and lifestyle perks, Revolut positions itself as more than a banking app.

The initiative follows Revolut’s broader development of youth-focused financial products. Last year, the company introduced instant access savings accounts with interest rates of up to 4% AER for Kids & Teens, underscoring its interest in helping younger users grow financial confidence and savings habits.

How the Perks Work in Practice

The premium perks bundle is available automatically to eligible subscribers of Revolut Kids & Teens in the UK. Once a user signs up and meets the age criteria (13 and up), they can browse and activate various subscriptions directly in the app.

Parents retain oversight through the Revolut Kids & Teens interface, helping ensure safe and appropriate usage while giving teens a degree of independence in selecting which services matter most to them.

The approach reflects an industry trend of blended financial and lifestyle ecosystems — where financial service providers increasingly bundle third-party perks to add value beyond core banking features.

Industry Context: Banking Meets Lifestyle Benefits

Revolut’s move aligns with broader industry practices where digital financial platforms enhance paid subscription tiers with lifestyle and productivity perks. While Revolut has previously integrated third-party services into its Premium, Metal and Ultra plans — such as partner app subscriptions, insurance, travel perks and loyalty programmes — this Gen Z offer specifically targets a younger segment in a free or bundled format tied to the kids’ product suite.

Across Europe and the UK, challenger banks and fintech apps have been experimenting with value-added bundles that blend financial features with digital lifestyle services, reflecting both shifting customer expectations and the need to differentiate in crowded markets.

Revolut’s Strategic Approach to Youth Banking

Revolut’s youth strategy includes a combination of features that appeal to both practical financial needs and broader lifestyle engagement:

• Interest-bearing savings for Kids & Teens introduced last year helps young users learn about saving with competitive rates.
• Parental controls and educational content empower guardians to guide financial behaviour.
• Free premium bundles with partner subscriptions make the fintech platform more attractive to younger audiences and their families.

This combined focus on tools, education and perks positions Revolut as a platform that engages users early and helps them grow financially confident as they age into full adult customers — a long-term customer acquisition and retention strategy.

Looking Ahead

As Revolut continues to refine its products and expand its global footprint, initiatives like this premium perks bundle for Gen Z may become part of a broader playbook to capture younger demographics worldwide.

Future expansions could see similar benefits offered in other markets beyond the UK, as Revolut deepens relationships with partner brands and builds out its ecosystem of subscriptions tied to savings, lifestyle and learning services.

For parents and young customers, the access to curated perks represents both financial value and an opportunity to engage with everyday money management in new and meaningful ways.