Walmart’s OnePay becomes latest fintech to offer mobile plans

Walmart’s fintech unit OnePay has entered the mobile market, launching OnePay Wireless, a $35-per-month phone plan that offers unlimited 5G data, talk, and text on AT&T’s network. The new service, powered by Telecom-as-a-Service platform Gigs, will be available through the OnePay app starting this week, according to CNBC.

Launched in 2021, OnePay was created by Walmart to provide a digital-first financial ecosystem for millions of its customers. The platform already delivers a broad suite of services, including cashback debit, high-yield savings, installment loans, a digital wallet, and domestic as well as international peer-to-peer payments. Earlier this year, OnePay expanded its portfolio by adding credit cards through a partnership with Synchrony.

The addition of mobile services underscores OnePay’s strategy of diversifying revenue streams and becoming an all-in-one financial and lifestyle hub. Walmart’s retail presence and customer reach give the fintech a significant advantage in integrating mobile services into its ecosystem, offering convenience and value to existing OnePay users.

OnePay’s move follows a growing trend among fintechs tapping into telecom. Klarna recently teamed up with Gigs to launch its own U.S. mobile plan, while N26 partnered with Vodafone in Europe to offer similar services. Meanwhile, Revolut has opened a waitlist for customers in the UK and Germany, and Monzo is preparing to join the mobile market.

By entering telecom, Walmart’s OnePay aims to deepen customer engagement and strengthen loyalty while expanding its footprint beyond traditional financial services. For fintechs, bundling financial products with mobile connectivity offers new ways to capture consumer attention and unlock recurring revenue streams in an increasingly competitive market.

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