NG.Cash Raises $15M to Expand Brazil’s “Cash App” for Young, Unbanked Users

Brazilian fintech NG.Cash has raised $15 million as it expands credit, payments and crypto services for a young customer base that has historically had limited access to traditional banking.

The latest funding round was led by Blockchain Capital, bringing NG.Cash’s total investment to $65 million, according to the company information reported by Finextra.

Founded in 2021, NG.Cash grew from a teenager’s YouTube channel into a financial platform that now serves more than 10 million users. More than 80% of those users had never held a bank account before joining the platform.

That customer profile is central to the company’s strategy. Rather than targeting established banking customers, NG.Cash is building a financial platform around younger Brazilians who may have entered the financial system through mobile payments and digital services.

NG.Cash Raises $15M as It Expands Beyond Payments

The new NG.A cash $15M funding round gives the company additional capital to expand its financial product offering.

Blockchain Capital led the round, adding to a group of investors that includes Andreessen Horowitz (a16z), Quantum Light and 17Sigma, according to the source.

Quantum Light was founded by Revolut CEO Nikolay Storonsky, while 17Sigma was founded by Ualá founder Pierpaolo Barbieri.

The latest investment brings NG.Cash’s total funding is $65 million.

The company is now moving beyond its original payments-focused proposition and adding credit and digital-asset products to its platform.

That expansion could allow NG.Cash to capture more of the financial relationship with its users as they move from basic payments into borrowing, investing, and digital assets.

More Than 10 Million Users

One of the most notable figures in the NG.Cash story is its reported user base.

The company now serves more than 10 million users, with more than 80% having never previously held a bank account.

That means the platform is not simply competing for customers already served by Brazil’s established banks.

It is targeting people entering formal financial services through a digital-first platform.

For younger consumers, mobile financial products can provide an easier entry point than traditional banking relationships. NG.Cash’s origins in a popular YouTube channel also gave it an unusual route into that demographic.

The company has effectively combined an existing online audience with financial services.

That model has helped NG.Cash build a user base at a scale that now supports a broader financial-services strategy.

NG.Cash Adds Credit Products

NG.Cash now holds two licenses from the Central Bank of Brazil, according to the source: a direct credit society license and a payment institution license.

Those licenses allow the company to offer additional financial products, including Crédito CLT and Pix Crédito.

Credit is an important next step for a platform serving previously unbanked customers.

Payments can establish the initial customer relationship, but lending can create a much deeper financial connection.

For NG.Cash, the opportunity is to use its existing customer base to expand into additional financial products while continuing to serve customers through a digital platform.

The company’s ability to offer credit also reflects its transition from a consumer payments application into a broader financial-services business.

Bitcoin and Ether Add a Crypto Layer

NG.Cash is also expanding into digital assets.

The platform allows users to buy, sell and hold Bitcoin and Ether, according to the source.

The company plans to expand that offering further, with plans for stablecoin accounts and trading in as many as 20 additional tokens by the end of the year.

That would give NG.Cash a broader digital-asset proposition alongside its payment and credit products.

The combination is notable because the company’s core customer base consists heavily of younger consumers and people who previously lacked traditional banking relationships.

Crypto therefore becomes another financial service within the same mobile platform rather than a separate product requiring customers to move to another provider.

Stablecoins Could Become the Next Expansion

Stablecoins are also part of NG. Cash’s planned product expansion.

The company intends to introduce stablecoin accounts and additional token trading by the end of the year, according to the source.

Stablecoins could add another layer to the platform’s digital financial infrastructure, particularly as fintech companies increasingly explore ways to combine traditional payment accounts with blockchain-based assets.

For NG.Cash, the strategy is broader than simply offering cryptocurrency trading.

The company is attempting to bring payments, credit and digital assets into a single consumer financial platform.

That approach could help it increase the number of financial activities taking place within its ecosystem.

From YouTube Channel to Financial Platform

NG.Cash’s origins are unusual for a fintech company.

The business was founded in 2021 and grew out of a teenager’s popular YouTube channel.

That audience-first origin gave the company a different starting point from traditional banks and many financial technology companies.

Instead of beginning with a banking product and spending heavily to acquire customers, NG.Cash developed from an existing digital community.

The company has since expanded that relationship into regulated financial services.

Its reported 10 million-plus users show how far that model has developed.

The next challenge is converting that scale into a broader and sustainable financial relationship with customers.

Why Brazil Matters for NG. Cash

Brazil has become one of the world’s most important markets for digital payments and fintech innovation.

The country’s Pix instant-payment system has helped normalize mobile-first payments and changed consumer expectations around speed and accessibility.

For companies such as NG.Cash, that environment creates an opportunity to build financial products around digital behavior rather than traditional branch-based banking.

The company’s strategy also fits a broader fintech trend: start with payments, build a large customer base and then expand into higher-value financial services.

NG.Cash is now following that path through credit and digital assets.

What the $15M Funding Means for NG.Cash

The latest investment gives NG.Cash more capital at a point when its business is expanding across several financial categories.

The company already reports more than 10 million users and has obtained regulatory licenses that support credit and payment activities.

Its next phase involves adding more products to that existing customer relationship.

Credit, crypto and stablecoins could all increase the amount of financial activity conducted through the platform.

But expansion also brings new challenges.

Credit requires responsible underwriting and risk management. Crypto services require appropriate controls around digital assets and customer protection. Stablecoin products bring their own regulatory and operational considerations.

For NG.Cash, the opportunity is therefore significant, but so is the complexity of becoming a broader financial-services platform.

NG.Cash Targets the Next Generation of Brazilian Finance

NG.Cash’s story reflects a broader change in how younger consumers can enter the financial system.

Its reported customer base suggests that digital platforms can reach people who previously had no traditional bank account.

The company’s next stage is to turn that initial access into a wider range of financial services.

With $15 million in new funding, $65 million in total investment, and more than 10 million users, NG. Cash has reached a scale where its strategy extends well beyond being a digital payments app.

Its planned expansion into credit, Bitcoin, Ether, stablecoins, and additional tokens shows how the company wants to build a broader financial platform around a generation of consumers entering finance through mobile technology.

NG.Cash’s biggest opportunity may not be competing with Brazil’s traditional banks for existing customers but building the financial relationship with consumers who were never their customers in the first place.

YouTuber raises $15m for Brazil’s ‘Cash App.’

👉 Follow us on Telegram: TheFinTechExperts